Disruptive? To change the brand perceptions of millennials, we sold Ford (a pretty conservative car company) on the idea of partnering with VICE (a notoriously controversial media company) to make a short documentary on cities around the globe that are going car-less. The result was this mini-doc that asks, “What kind of a car company is interested in a future without cars?” The answer: A company committed to making urban living better through mobility, sustainability and freedom of movement.